Everything You Need To Know About Issuing Shares To Your Agency Employees
Our mission at Digital Agency Coach is to help as many agency founders and leaders achieve stratospheric growth for their digital agency.
One of the most frequently asked questions we hear when we’re working with a client is “Shall I give shares to my employees/fellow directors?”
We’ve put together this simple, easy to understand guide to give you the low-down on how equity and shares work and the knowledge you need to share ownership of your agency and motivate, incentivise and retain your people in the right way.
What Are The Benefits Of An Employee Equity Program?
For many reasons, it’s becoming increasingly popular for companies to give their employees and stakeholders shares as a reward for contributing to the success of the business.
However, the most common reason is that a shareholder will have a vested interest in the business and are more likely to want it to succeed because of it. They will become an ambassador of the organisation, rather than just an employee.
It’s important to mention that you aren’t just limited to sharing equity with the people on your payroll - you can share equity with other stakeholders who support your business too.
This might be a consultant, a brand ambassador with an influential network or a legacy customer who has committed to working with you during your founding years.
Free Download: Issuing Shares To Incentivise, Reward & Retain Your Digital Agency Team
This comprehensive guide covers all the pro’s, cons and pitfalls of starting an equity program within your agency. We cover all there is to know in five brief chapters:
1 - Shares, Options, Conditions & Goals: What’s Does It All Mean
A quick overview of the different types of shares and options and the rules you can enforce to make sure your employees reimburse the business for the equity.
2 - How To Go About Issuing Shares
The best type of shares for your digital agency and how to go about issuing these to your employees in such a way that keeps them motivated and incentivised.
3 - Deciding How Many Shares To Share
It’s about issuing the right amount to keep your employees keen, without it being detrimental to the future of the business. We include our recommendation as well as benchmarks & best practices from across the UK.
4 -What Rights Will My Employees Have Once They Become Shareholders?
A detailed look at the different rights your shareholders would have. Some are common rights that are compulsory, but you’ll have the option to grant your shareholders additional rights depending on the type of shares you issue.
5 - Rewarding Good Eggs With Equity
It’s likely you won’t want to issue shares to everyone in your team, so this chapter talks about how to decide who to issue shares to and finding the balance between what you can offer them, and what they have to offer you.
Time To Start Thinking About An Equity Program For Your Team
If you need any help understanding how to maximise an equity strategy then Get In Touch with our team at Digital Agency Coach.
We’ve helped hundreds of clients achieve stratospheric growth through strategies just like this and we’d love to help you too.
Our team of experienced and dedicated Coaches will help you understand your business and the best growth strategies for you, your agency and your team.
