How Much Does Coaching Cost?
Many people in business say that if the first question from a potential client is “how much”, you should probably walk away. I beg to differ though. See, it’s my view that when a client asks this question they are really asking to see the value in what they are purchasing. The problem for many coaches though, and especially coaching for digital agencies, it can be hard to quote an exact price. This is because there is so much to consider before a decision can be made.
Really when it comes to coaching for digital agencies, there is a lot to decide. Firstly, you must decide on what it is you actually want. What are the goals you want to achieve? Do you want a digital agency mentor, or are you looking more for someone to help you in another area of your business?
Deciding what you really want also includes having a clear picture on where you are currently. When coaching for digital agencies, the coach must have a full understanding of the starting point. This way they can tell how far away you are from your goals.
Working with a digital agency mentor, you’ll be able to see clearly the obstacles that are in your way. Through the asking of questions, the coach will also be able to ascertain how efficient your business is and also how incredible your team is. This is really just the first part of the equation though.
When enquiring about coaching for digital agencies, the second thing you’ll need to ascertain is how fast you are willing to move with things. Take for example a rigid weight loss routine. If you want to lose 3 stone in 2 months, you are going to be working hard. No more chocolate for you.
Coaching is like a personal trainer, we make quicker progress the more we train together.
However, if you are prepared to go at a slower pace, then naturally sessions can be a little more relaxed. Working with a digital agency mentor, the quicker you go, the more input is required. The more involved the coach is, the more it will cost you.
Another important factor when deciding on coaching for digital agencies is your own learning style, or how you like to learn. We all have our own styles and it’s up to the digital agency mentor to work with you for the best results. Some of the questions they may ask you are:
Would you like to be directed and feel accountable?
Would you like our engagement to be reactive (you set the agenda), or pro-active (the coach sets the agenda and drive)?
Would you like the coach to be involved in the business, attending board meetings and being accountable for deliverables (more expensive), or would you like the coach to be more passive (less expensive).
or would you like to work with other agency owners on a peer-to-peer basis, guided by the coach (Mastermind groups)?
It’s really only after the digital agency mentor or coach has covered all of these questions that they can start moving towards the right price for you.
So, what is the right price for you to get coaching for your digital agency? Having read the article above, I am sure you are now much more aware that it’s not just cut and dried. There are a lot of factors involved. It’s not something that you can just throw a ballpark figure at, is it?
To give you some idea though of the costs involved in coaching for digital agencies I can share with you the following.
Working in a group situation or mastermind group may be an option for you. The advantages of working like this is not only will you get coaching, you’ll also get to bounce ideas off other likeminded agency owners. The beauty of this option is you’ll still get to work with a digital agency mentor, but because there’s a group of you the cost can be reduced. Packages for this kind of coaching start at just £245 + VAT a month.
The other option available is working 1:2:1 with a coach. It will be just the two of us, and your business will be the only focus during these sessions. This is great if you have some real specific or deep issues that need sorting. You may also consider this option if you just want the digital agency mentor all to yourself.
Naturally as all the time is dedicated to you, this option does come with a higher price tag. Packages for 1:2:1 coaching start from just £800 + VAT per month and can go up to £30,000 in Year 1 when there may be more work to do.
Whichever option you are considering, do yourself a favour today and reach out to us. Together we can figure out the best option for you based on your needs, wants and desires. Take action today. There is no harm in a free 30 minute consultation to work out the ideal direction for you.
